Story

I founded Britannical in 2010 in response to the mass-produced and low-quality clothing that was increasingly flooding the children’s clothing market. The use of synthetic materials, poor construction techniques and dubious supply chains – even at the luxury end of the market – compelled me to try to build a truly homegrown brand that stood for both substance and style. ‘Luxury’ to me has always meant garments handcrafted with the utmost skill and care, from noble natural materials with true traceability and sustainability. I wanted to create premium clothing with a significance that transcended cloth and thread, using production standards that were a million miles from the high street.

These values are part of my fabric. I come from a long line of London tailors and drapers on one side of my family and Welsh woollen mill owners on the other. I have always felt an affinity with traditional British clothing production as well as a desire to draw links between past and present and bring my family legacy into the twenty-first century. Alongside designing clothing and textiles, I trained for nearly a decade as a historian of modern British society and culture. My enthusiasm for classic British style and my awareness of Britain's textile production heritage have helped greatly in both establishing the core values of Britannical and making the brand's style of British luxury truly authentic. 

I am inspired by what I have seen not only in history books and family photo albums but also in life. My upbringing in rural Sussex, my childhood holidays in Wales and Scotland, my student days in London and Oxford, as well as my experience as a mother. All these things influence my designs. They help me create the modern interpretations of classic British styles, the distinctive and elegant cuts, that are the signature of Britannical.

I founded the brand with three main objectives, which are still at the heart of this family brand today: Firstly, to ensure that fine British craftsmanship is not lost to the next generation. Secondly, to create unique, premium pieces that celebrate childhood as a precious time that should be lived to the full. Thirdly, to do all of this in a way that is sustainable and that respects society and the environment.

This is what, I believe, gives our clothing a significance and a value that in today's world are truly rare.